So how do you go about generating your own leads?
First, you have to understand the differentiation in marketing approach that the internet offers.
When most people think of marketing, they think of “push marketing.” This is a term that refers to the “big brands” ability to inundate an unqualified audience with their advertising message.
When a company can plaster a logo, image, slogan or jingle across the television, radio and internet, triggers start getting established in the minds and bodies of the listeners to the point where they are actually literally hypnotized into preferring a certain product or brand to another, simply because they’re more familiar with the marketing.
Push marketing is intrusive, and it takes a vast amount of time and resources to pull off correctly–you have to create the commercial, then you have to pay a large sum to the media outlets to run your commercial!
With the birth of the internet, a change in focus has happened as well. While the big brands are still paying big dollars to literally BRAND their image into your mind space, the ease of publication on the internet has opened the door for the “little guy” to leverage “pull marketing” to run a better quality advertisement, for next to no cost!
Instead of strategically placing a brand logo, slogan or jingle around town, quality advertisers are developing educational pieces that qualify their audience and provide value to likely to buy consumers of their content.
Through education, a person or business can position themselves as an authority on the subject at hand, which automatically increases the likelihood to buy.
Now that you understand the concept of “pull” marketing, you need to take the next step in actually implementing the necessary steps to get it up and running!
You need a well developed message that educates your audience and provides real value to the consumers of your content. When you provide said value, you will be compensated with the development of a good relationship and eventually, a sale!
Get your content together, organize it well and have a consistent call to action that points to your phone, email, or other list building device.
Publish your content onto as many outlets as possible that are likely to have audiences searching for the services that you provide.
As you consistently do this, your presence grows, your call to action stays the same, and all of a sudden you have multiple “money magnets” on the internet that are driving leads through your lead funneling system on a consistent basis.